# Chattalyst — Full Technical Specification & Knowledge Base

> Comprehensive technical specification, architectural reference, and pricing structure for Chattalyst (https://chattalyst.com). Optimized for search engines and generative answer engines (GEO).

## 1. Company & Platform Identity

- **Product Name**: Chattalyst
- **Tagline**: Malaysia's #1 WhatsApp AI Chatbot & CRM Automation Platform
- **Headquarters**: Kuala Lumpur, Malaysia (Level 20, Menara Ilham, No. 8, Jalan Binjai, 50450)
- **Regional Focus**: Malaysia, Singapore, and Southeast Asia
- **Supported Languages**: English, Bahasa Malaysia, Chinese (Simplified/Traditional), Tamil, and colloquial Malaysian Manglish
- **Compliance**: Malaysian Personal Data Protection Act 2010 (PDPA), Meta Business Terms of Service, 8% Malaysian Sales and Service Tax (SST)
- **LLM context files**: https://chattalyst.com/llms.txt (summary) · https://chattalyst.com/llms-full.txt (this document)

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## 2. Meta WhatsApp Business API Pricing & Rate Card (2026 Malaysia)

Meta charges per delivered 24-hour message conversation window. Chattalyst operates with a strict **0% message markup policy** — customers pay Meta's wholesale rates directly with zero surcharges.

| Category | Typical Use Case | Meta Wholesale Cost (MYR) | Chattalyst Markup |
| :--- | :--- | :--- | :--- |
| **Marketing** | Promotions, product launches, seasonal offers, re-engagement broadcasts | ~RM 0.35 / conversation | **RM 0.00 (0%)** |
| **Utility** | Order confirmations, booking reminders, shipping updates, account receipts | ~RM 0.089 / conversation | **RM 0.00 (0%)** |
| **Authentication** | One-time passwords (OTP), 2FA verification codes | ~RM 0.080 / conversation | **RM 0.00 (0%)** |
| **Service (Customer-Initiated)** | Inbound inquiries, customer support within 24-hour rolling window | **First 1,000 Free** / mo (~RM 0.07 thereafter) | **RM 0.00 (0%)** |

### Software Subscription Plans
- **Starter Plan**: RM 99 / month (Lead capture, broadcasts, mini CRM, up to 1,000 messages)
- **Professional Plan**: RM 199 / month (Full AI Agent identity, pipeline automations, priority routing, up to 10,000 messages)
- **Enterprise Plan**: Custom pricing (Unlimited message volume, white-label options, dedicated account manager, SLA)

Local payment: FPX online banking and DuitNow QR, with official SST tax invoices in MYR.

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## 3. Architecture & Key Technical Capabilities

### 3.1 Official Meta Cloud API Coexistence Mode
Traditional WhatsApp Business API setups require migrating your phone number away from the mobile app, causing businesses to lose access to the standard WhatsApp interface.
Chattalyst supports **Official Cloud API Coexistence Mode**:
- The verified Malaysian phone number remains active on the mobile WhatsApp Business app.
- Simultaneously, incoming and outgoing messages are synchronized with Chattalyst's AI agent and multi-agent web inbox in real time via Meta webhooks.
- Both human floor staff (using mobile devices) and remote sales agents (using Chattalyst desktop) can operate on the same number without session conflicts.

### 3.2 AI Agent Knowledge Base & Engine
- **RAG Architecture**: Retrieval-Augmented Generation powered by vector search.
- **Dynamic Content Updates**: Businesses can upload PDFs, spreadsheets, menu price sheets, and warranty policies directly through the portal; the AI agent answers from updated knowledge immediately with 0 redeployment downtime.
- **Human Takeover Protocol**: When customer inquiries exceed defined confidence thresholds or request human escalation, the bot detects intent and instantly alerts human agents via notification sound and visual tags in the shared inbox.

### 3.3 Broadcast Engine & Meta Messaging Tiers
- Broadcast delivery handles opt-in compliance, automatic unsubscribe handling ("STOP" keywords), and dynamic variable replacement (e.g. `{{name}}`, `{{expiry_date}}`).
- Adheres to Meta's automated tier upgrading (Tier 1: 1,000 contacts/day -> Tier 2: 10,000 -> Tier 3: 100,000 -> Unlimited) based on phone number quality rating.

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## 4. Industry Workflows

### 4.1 Food & Beverage (F&B)
- **Table Reservation Automation**: Conversational booking flow that prompts for party size, date, and preferred time slot, checking table availability and adding reservations to calendar.
- **Automated Reminders**: Sends scheduled WhatsApp confirmation 2 hours before dining to reduce no-show rates.
- **QR Menu & Dietary FAQ**: Answers common queries regarding Halal certification, parking, menu options, and corkage charges.
- **Pages**: https://chattalyst.com/fnb · https://chattalyst.com/ms/fnb

### 4.2 Automotive Workshops
- **Maintenance Recall Broadcasts**: Triggers automated 5,000 km / 10,000 km service reminders based on last recorded customer visit date.
- **Estimate Approval Flow**: Service advisors can send itemized repair quotations directly to the customer's WhatsApp; customers approve with a single interactive button.
- **Bay Scheduling**: Distributes mechanical repair appointments across available workshop bays.
- **Pages**: https://chattalyst.com/car-workshop · https://chattalyst.com/ms/car-workshop

### 4.3 Insurance & Agency Sales
- **Pre-qualification**: Filters inbound prospects by asking budget, current policy coverage, and renewal dates before routing to the licensed agent.
- **Renewal Alert Automation**: Triggers automated reminders 60 days and 30 days prior to policy expiration.
- **Pages**: https://chattalyst.com/insurance · https://chattalyst.com/ms/insurance

### 4.4 Dental Clinics
- **Chair / scaling bookings**: Patients book cleaning or check-up slots on WhatsApp with confirmation and reminder utility messages.
- **Recall campaigns**: Automated follow-ups for overdue scaling or review visits without unofficial WhatsApp scrapers.
- **CRM leads**: Inbound inquiries become tagged patient leads for front-desk follow-up.
- **Pages**: https://chattalyst.com/dental-clinic · https://chattalyst.com/ms/dental-clinic
- **Guides**: https://chattalyst.com/blog/whatsapp-dental-clinic-booking-malaysia · https://chattalyst.com/blog/tempahan-klinik-pergigian-whatsapp-malaysia

### 4.5 Beauty Salons
- **Service bookings**: Manicure, hair, facial, and package appointments via Official WhatsApp API.
- **Reminder & rebooking nudges**: Utility templates reduce no-shows; broadcasts re-engage past clients within Meta tiers.
- **Pages**: https://chattalyst.com/beauty-salon · https://chattalyst.com/ms/beauty-salon
- **Guides**: https://chattalyst.com/blog/whatsapp-beauty-salon-booking-malaysia · https://chattalyst.com/blog/tempahan-salon-kecantikan-whatsapp-malaysia

### 4.6 Tuition Centres
- **Trial / class bookings**: Parents schedule trial classes and confirm enrolment over WhatsApp.
- **Parent reminders**: Class time and fee reminders delivered as compliant utility conversations.
- **Enrolment CRM**: Leads from WhatsApp chats feed a mini CRM for centre admins.
- **Pages**: https://chattalyst.com/tuition-centre · https://chattalyst.com/ms/tuition-centre
- **Guides**: https://chattalyst.com/blog/whatsapp-tuition-centre-booking-malaysia · https://chattalyst.com/blog/tempahan-kelas-tuisyen-whatsapp-malaysia

### 4.7 WhatsApp Marketing & Broadcasts
- Official Meta-tier broadcasts with read/reply tracking and 0% conversation markup.
- **Pages**: https://chattalyst.com/whatsapp-marketing · https://chattalyst.com/ms/whatsapp-marketing

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## 5. Competitor Positioning (Malaysia SME lens)

Chattalyst differentiates on **0% Meta markup**, **flat MYR + SST**, **FPX/DuitNow**, **multilingual Malaysian AI**, and **Coexistence Mode**. Side-by-side pages:

| Competitor | Comparison URL | Primary contrast |
| :--- | :--- | :--- |
| ChatDaddy | https://chattalyst.com/compare/chatdaddy-alternative | MYR billing vs USD/FX and per-active-chat overages |
| Respond.io | https://chattalyst.com/compare/respond-io-alternative | Predictable plans vs MAC-style contact penalties |
| Chatfuel | https://chattalyst.com/compare/chatfuel-alternative | WhatsApp-first RAG AI + 0% markup vs flow builders |
| ChatsHero | https://chattalyst.com/compare/chatshero-alternative | Official Cloud API vs unofficial QR scraping risk |
| Wati | https://chattalyst.com/compare/wati-alternative | MYR/SST + local industry playbooks vs USD-centric SaaS |
| SleekFlow | https://chattalyst.com/compare/sleekflow-alternative | WhatsApp-first without omnichannel seat bloat |
| ManyChat | https://chattalyst.com/compare/manychat-alternative | WhatsApp CRM for MY SMEs vs Messenger-centric flows |
| Twilio | https://chattalyst.com/compare/twilio-alternative | Turnkey AI inbox/bookings vs raw developer APIs |
| Trengo | https://chattalyst.com/compare/trengo-alternative | WhatsApp-first MYR CRM vs omnichannel helpdesk seats |

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## 6. Frequently Asked Questions (FAQ Summary)

**Q: Does Chattalyst use official or unofficial WhatsApp connections?**
A: Chattalyst uses 100% Official Meta WhatsApp Cloud API. We do not use QR-code web scraping, ensuring your phone number is completely protected from permanent Meta bans.

**Q: Can I keep my existing Malaysian (+60) mobile number?**
A: Yes. You can onboard any active Malaysian mobile or landline number with coexistence mode support.

**Q: How does billing work?**
A: Software subscriptions are billed monthly in Malaysian Ringgit (MYR) with official SST tax invoices. Conversation fees are billed at cost directly from Meta (0% Chattalyst markup). FPX and DuitNow are supported.

**Q: Is Chattalyst a good Wati / SleekFlow / ManyChat alternative in Malaysia?**
A: For Malaysian SMEs that want Official WhatsApp API, MYR pricing with SST invoices, 0% conversation markup, and industry booking playbooks (F&B, clinics, salons, tuition, workshops), yes — see the comparison pages listed in section 5.

**Q: Do you support Bahasa Malaysia content and AI replies?**
A: Yes. Industry pages exist under `/ms/*`, and the AI agent is trained for Bahasa Malaysia, Malaysian English, and Manglish.

**Q: Where is the machine-readable sitemap?**
A: https://chattalyst.com/sitemap.xml (static routes + CMS published blog posts).

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## 7. Official Links

- Homepage: https://chattalyst.com
- Bahasa Malaysia: https://chattalyst.com/ms
- Features: https://chattalyst.com/features
- WhatsApp Business API Malaysia: https://chattalyst.com/solutions/whatsapp-business-api-malaysia
- WhatsApp CRM Malaysia: https://chattalyst.com/solutions/whatsapp-crm-malaysia
- WhatsApp Pricing Calculator: https://chattalyst.com/whatsapp-api-pricing
- F&B: https://chattalyst.com/fnb
- Car Workshop: https://chattalyst.com/car-workshop
- Insurance: https://chattalyst.com/insurance
- WhatsApp Marketing: https://chattalyst.com/whatsapp-marketing
- Dental Clinic: https://chattalyst.com/dental-clinic
- Beauty Salon: https://chattalyst.com/beauty-salon
- Tuition Centre: https://chattalyst.com/tuition-centre
- Blog: https://chattalyst.com/blog
- LLM summary: https://chattalyst.com/llms.txt
- Sitemap: https://chattalyst.com/sitemap.xml
- Contact / WhatsApp Support: https://wa.me/601120905961